Life is Endless by Nishinihon Tenrei

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Tokyo-based ad agency I&S BBDO was approached by Nishinihon Tenrei to create an unconventional ad for funeral services. "The March 11th earthquake and tsunami had a traumatic effect on Japan. Issues of life and death, hope and despair, beauty and tragedy became an all too real part of people’s everyday lives,” says the agency, reflecting on how to communicate the ...

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